To launch the new Cake Pops brand we were commissioned to create a video that mirrored the sense of fun the company is all about. We wanted the film to be easy to interact with, one that kids could watch again and again while making the cakes. So, we thought animation and as soon as we thought that, we thought Kerrie McKinnon.
Kerrie had previously worked with us on the Eliza Doolittle campaign and it was great to have her back in the office. She’s got a crazy mind for detail and after we pitched to her the idea it was very much a run through Kerrie’s wonder brain.
Client: Cake Pops
Format: Canon 5D Mark II
Production Date: July 2012