To launch the new Fallen Hero fashion store we filmed throughout the night before opening. Working alongside Production Designer Paul Mansley who had spent the few months building the store we knew the space inside and out.
Fallen Hero pride themselves on being much more than just a shop. It’s a space they’ve carefully cultivated to make you stay a while. With the video we wanted to create the kind of cool atmosphere its featured brands have had for centuries. The store went on to become the winner of Fashion Retailer of the Year.
Client: Fallen Hero
Shooting Format: Canon 5D Mark II
Production Date: February 2011