General Magic

‘General Magic’  is the untold tale of how a great vision
and an epic failure changed the world.

Directed by Matt Maude and Sarah Kerruish,
the Showtime and National Geographic release
is the winner of the Seven Best Documentary Awards.
and the #1 Best Selling Documentary on iTunes (2019 / 2020).

Spun out from Apple in 1990 to create the ‘next big thing’,
a secretive Silicon Valley start-up called General Magic
shipped the first handheld personal communicator in 1994.
From smartphones to social media, e-commerce to the emoticon,
the ideas that dominate the tech industry and our day to day
lives were born at General Magic, created by the engineers
(or “Magicians”) who worked there. General Magic has
been called the most influential Silicon Valley company
no one has ever heard of.

Combining rare archival footage with contemporary
stories of the Magicians today and features legendary
members of the original Macintosh team, along with
the creators of the iPod, iPhone, Android, and eBay.
General Magic is the story of one of history’s most
talented tech teams, who after a great failure,
went on to change the lives of billions.

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