Shot as part of a wider promo campaign for Pistola Kicks, this session was shot in Drummond Mill in Bradford. We’d only been commissioned to do one piece for them – ‘Lovers’ – but we were massive fans of ‘Head in the Sand’ in particularly. Putting up one light we rattled through filming going take after take for 45 minutes to get the song done as quickly as possible.
Filming in abandoned spaces is always really tricky. Power is usually the issue. But this Mill still had running electricity, just no heat. It was freezing. The breathe that comes out of Joe’s mouth in the ‘Lovers’ video shows the extent of it.
Client: Pistola Kicks
Format: Red Epic
Production Date: December 2012